Thursday, October 14, 2010

I believe HaPpY GiRls are the prettiest girls.-Audrey Hepburn

The woman behind our inspiration, the amazingly beautiful, on the inside and out, Audrey Hepburn, once gave a beautiful quote. It can be viewed hanging behind our cash wrap at our shop.

It's there to inspire us and lift us up on those dark days as well as the bright. We, as well as many of our beloved customers loved it so much, that we had it made into a charm to be worn on a necklace.

This quote charm became one of our best sellers. Customers were on waiting lists for it and my adorable jewelry girl, couldn't make them fast enough.

After realizing what an inspiration this quote has been to us, our customers and women around the world, we adopted it.

This quote became what we wanted each and every customer to feel while in our shop. To know that no matter what you look like, no matter your shape, your size, your culture, your background, your insecurities, your fears, your clothing and even down to your shoes that to truly be happy and find true happiness, that it comes from within. That is what makes you pretty. That is what makes you beautiful. That is what makes you, amazingly you. To be secure in your own skin. To radiate the beauty that only YOU carry inside.

This became our mission. We posted it in our shop, permanently on our blog and in a post on facebook. We absorbed it and drank in it's meaning. In doing so, we have tried to help our customers find a place where their hectic lives disappear, if only for a little while. Where they are special and important to us. We want them to feel beautiful, when they enter and when they leave. We hope that we can show them some tip that will give them a boost, or sometimes a listening ear, and often even a hug between two people that were once strangers, but left as friends. We're about creating a a safe haven for all women.

We took this quote one step farther and quoted it at the end of our commercial. The section we wanted to use was an obvious one to us. It represented what we are all about. The section we chose was "I believe HaPpY GiRls are the prettiest girls."

Recently, it has been brought to our attention, that this quote, or rather the line we chose to use, could be viewed as offensive. We have been heartsick upon hearing this. We would never intentionally offend anyone, especially our beloved customers. It's because of YOU that we have a shop and can live out a life long dream. We recognize that 100%! We appreciate ALL of your support and the support of the community.

We hope after hearing our explanation, our new and old, customers will understand our hearts. We apologize if this quote, or the line we chose, offended you. We continue to love Audrey Hepburn, our inspiration. We love this quote and what it represents to us. The line "I believe in BEING STRONG, When everything seems to be going wrong," has saved our spirits, many of days. We do stand behind this beloved quote and will continue to use it throughout our shop and in our marketing.

To help clear up any confusion of this quote please take the time to read it for the first time, or for those of us that love it, to read and absorb it again.

"I believe in Manicures.
I believe in Overdressing.
I believe in PRIMPING at leisure
and wearing LiPsTiCk.
I believe in Pink.
I believe that Laughing is the best calorie burner.
I believe in KiSsInG; kissing a lot.
I believe in BEING STRONG
When everything seems to be going wrong.
I believe HaPpY GiRls are the prettiest girls.
I believe that tomorrow is another day, and
Audrey Hepburn
Please also take the time to click on the link below and review our commercial. We meant no offense to anyone when we quoted "I believe HaPpY GiRls are the prettiest girls."-Audrey Hepburn
Our Commercial

Thank you for listening with an open heart.
Love the Girls at Bags That Fit
Shar and Amber


Jamiin said...

Beautiful words mama! Love you guys tons! It is a beautiful quote and I stand behind it and you 100%!!
xoxo Jamiin