What a Woman Wants Expo-Southtowne Center

Come visit us at the
"What a Woman Wants" Expo!!
This FRIDAY Sept 24th and SATURDAY Sept 25th.

From 10am to 8pm on Friday and 10 to 6pm on Saturday
at the Southtowne expo center in Sandy!
Just click on the "free e-ticket" and Print it off!!
FREE E-Ticket

Grab your girlfriends and hop in the car! It's gonna be tons of fun! We're gonna
bring NEW goodies and bringing some back some favorites. Can't make it to the Expo? You can still come visit us at the shop! See you soon!

Utah Valley Women's Expo 2010

Utah Valley Women's Expo was awesome this year! We had so much fun meeting so many of you!
We did a bigger booth this year and boy, did it help! Our customers, new and old, were able to shop and find the goodies they were looking for.

I'm in love with our Chandeliers. They turned out adorable!

Cute Shantelle tried on this adorable ensemble while at the show. She loved it so much she marked it sold!

Allison bought this top on Friday and I found her wandering the show on Saturday wearing it! Well I chased her down and made her pose for a photo. We love this top paired with skinny jeans and boots!

Our booth turned out fabulous this year! We went for a Glam Girl's dream closet. Don't you love our sparkly shoes? They just scream "Cinderella."

From our fun Pom Poms to our adorable "Bags That Fit" sign, everything was flirty and feminine.

Yes ladies! Those are framed vintage panties! We love them!

Expos are such hard work, the set up and take down, but definitely worth it! We had such a blast with all of you! See you next year at the Expo! And to all our New Customers, be sure to stop in our shop for your first visit. We'll become best friends fast!

FREE admission to the Utah Valley Womens Expo

Fall Fashion

Hope to see you all at the Utah Valley Women's Expo this weekend at UVU! Here is a sneak peak of what is going to be there!


Expo hours = 11 am to 8 pm (both days)
Admission = $5 (children under 12 free)

If you would like a FREE ticket you can get one from us! Visit our store or tell us on Facebook and we will email you a ticket to get in for FREE!!

Fall is in the air

Can you feel it? Fall is in the air. As sad as we are to see the lazy warm days of summer leave, we're excited for all the cozy goodies now entering our shop! Take a peek at what's been arriving through our doors...

‎"Ivory beauty" lace top $36. Velvet texture meets Ivory lace...that's what this lace top is. I think we all died and went to heaven when we opened the box! "Swiss braid" sweater cardigan $44. Available in grey, chocolate and taupe. Yummy!!

"Vintage Owl" watch necklace $22.

"Storybook hero" necklace $16. Sweet and simple.

"All Prettied Up" cardigan $36. Available in olive, black and brown. We love the crochet back and texture of this cardigan. Leave it open or pair it with one of our scrumptious belts.

‎"Oh captain, my captain" cardigan $42. How stinking cute is this?! We love the real "rope" belt too! Complete's the vintage nautical look. This is a show stopper for sure!

Love the "Anchor" buttons and rope detail. Just makes it special.

‎"Winding roads" cardigan $44. Available in cream, navy and black. Loving it with the grey lace over a yellow tank. Stunning combination.

Make sure you're a FACEBOOK FAN for first dibs on all our new goodies and insider secrets!

"Orange Cone Free!"

Bags That Fit is offically "Orange Cone Free!"

The road construction surrounding our store and the freeway off-ramp is OVER!!!

**To Celebrate, THIS MONDAY Aug. 23rd, NEW FALL HANDBAGS WILL BE $10 OFF!!!!****

For many of our customers that often wonder if our NEW bags ever go on sale, Monday is your chance! One Day Only!!

****SPEND $100 and receive a FREE Gift!*****

Come help us celebrate! Let's keep our fingers crossed that we NEVER see these signs EVER AGAIN!!

Back to DENIM EVENT!! August 14

Learn BTF Deminology at our first "Back to Denim Event"! We will help you find the perfect fitting jean for your body type and review your dressing room denim checklist! So come on over, sip some lemonade and have FUN! As always we will have great tops and accessories to go with those new hot jeans!

Spend over $100 and get a FREE gift! *while supplies last

The first 20 people in get a free gift! *only one gift per customer.

See you there! August 14, 2010 from 10 am to 6 pm!

Your Dressing Room Denim Checklist

Oh Denim...You walk into the dressing room with a handful of jeans in your hand, hoping...praying...that at least one pair will fit.

One pair will make your butt look awesome.

One pair will be that "it" pair.

You know, the one that you always throw on and your girlfriends ask "Did you loose 10lbs?" and you just smile, knowing that it's just the jeans.

Your favorite pair of jeans that have suddenly become your new best friend. Once you've found that perfect pair of denim jeans, you treasure them...remember the brand and hope they never wear out.

The hardest part? FINDING the perfect pair of jeans!

We're here to help girlfriends!

We've heard your plea and your pain!!

We've created "your dressing room denim checklist".

By following these tips, we know getting a great fit will be easier.

*Waist-Check that the waistband sits comfortably and that your tummy or "muffin top" that we so endearingly call it, doesn't spill over. Bend and touch your toes to see if you're showing too much skin in back. If you are, you need a higher waistband.


Rise-A mid rise is universally fattering, lower works on short torsos, and higher is great on long torsos.

Hips and thighs-Avoid puckering or pulling, especially in the crotch area, as it will be unflattering and uncomfortable. Try to stay with a sleek and smooth effect.



Butt-Try on a pair that feels like it fits, then walk, sit down, stand back up, and take a second look. There shouldn't be any bunching or sagging.

Inseam-Jeans you wear with flats can break anywhere between just below the ankle and right above the ground. Jeans you wear with heels should be long enough to cover the back of shoes.

Fabric tips-Check the stretch. A pair with some stretch is ideal-jeans that have none at all can feel uncomfortable.

Check the wash. Darker rinses are versatile and slimming. Lighter rinses and embellishments (bling) draw the eye, so be sure they're on areas you want to stand out.

Still unsure? Need a little bit more help? Our shopgirls will help you find just the perfect pair of denim for your bodytype! We are here to help you!

How to wear the "Nautical Stripes" trend.

The adorable Nautical Trend is HUGE right now. The blue and white stripe and any thing sailor inspired. We're seeing it all over NYC and we've brought it to UT!

So How do you wear this trend, you may ask? Need some tips on how to wear those horizontal nautical stripes?

The wonderful Tim Gunn (fashion consultant) answers this question in Glamour magazine...
Q. I love stripes, especially blue and white nautical ones, but I find them very difficult to wear. They're just not flattering on me. Any advice?

A. "The fact of the matter is, you may be correct-nautical stripes can be hard to wear (but with a little help, you too can wear this trend). In fashion, nautical means horizontal, and in my experience, the larger the width of the stripe, the fewer people look good in it. Try narrower stripes and-since I assume that you're referring to knitted tops-try belting the item in either a corresponding or contrasting color. The belt's width should be wider than the stripes in the knit, because it will cause their width to diminish." Tim Gunn-Glamour Magazine

Pop on in and our shopgirls will help you try on a bunch of different styles of the nautical stripes. We will help you find one that's perfect for you!

Be sure you're a FACEBOOK FAN for all our insider info!

How to wear the 2010 Denim Jacket

The Denim Jacket is back! Wait!!!...Before you get too freaked out, it's not the denim jacket you remember from the 1980's! This jacket is all grown up and looking better than ever! Are you needing some tips on how to wear this little number?

Well, you came to the right place.

Tip #1-When wearing a Deim jacket, you'll want to break up the jean on jean look with a top that's longer than you're jacket, like in the photo below.

Tip #2- To tacky-proof double denim, don't work two pieces that are the same wash at the same time. It's okay to wear denim jeans with your denim jacket, just make sure they are different washes.

Tip #3-Keep your accessories basic. A neutral belt, like in the photo above, or a neutral pair of shoes complement classic blues while adding interest to the outfit.

Tip #4- To avoid a boxy looking jacket, go for one that's slightly cropped and fitted.

By following these tips and adding your own twist, we know you're gonna love all the new denim jackets that are the hottest thing this fall!

BTF Denimology, Fall Trends

BTF Denimology...Wondering what looks in denim

to keep for this fall?

Keepers...Denim leggings, otherwise known as jeggings (coming this fall to BTF!) gray washes and trouser jeans (now available at BTF!).

Looks to loose...Over-embellished styles and ultralow rises. Stay tuned for info on our upcoming event! Soon to be announced.

Trust me, you're not gonna want to miss it!

Our Level 99 Chloe bootcut $98. Simple and classic. No over embellishments. Level 99 has some great trouser cuts coming this fall to BTF. If you've never tried on Level 99, you're gonna love the look and feel. They put a little bit of linen into every pant, which makes the denim so comfortable and lay perfect against your body.

Back view of Level 99 Chloe boot

Close up of Level 99 Chloe boot cut pockets.

Make sure you're a FACEBOOK FAN for all our secrets and first dibs on all our new goodies!

Your Body's Best Jean...

Glamour Magazine picked your "Body's Best Jean!" and guess what?? Our Kensie denim was one of them!

After trying 100's of jeans...these are the winners for "every butt and budget!"

Come on in and try a pair out! I think you'll love them too! I have some Kensie capris that I cant stand when they get dirty! They are so comfy!

P.S. We have several new styles shipping that will be here for our Denim event!! Keep your eyes open for dates!